Hero Image

About

I help fast-growing DTC brands and eCommerce founders turn messy data into clear, actionable growth insights. From customer churn to retention drops and broken funnels — I turn numbers into decisions that drive revenue.

Hasan Raza Khan - Data Analyst

Data Analyst for DTC, eCom & Product Growth Teams

I help brands understand why customers leave, which products drive LTV and where the growth opportunities are hidden in their data.

  • Experience: Data Analytics
  • Degree: Bachelor of Engineering
  • Email: hraza9327@gmail.com
  • Freelance: Available

Previously an engineer, now a data translator for founders who want to scale confidently. I have worked in decoding churn, cleaning chaotic data and driving growth across marketing, product and operations.

If your team is drowning in dashboards but starving for insights — I can help.

Skills & Impact Areas

I combine advanced analytics with business thinking to uncover growth blockers, reduce churn and turn data into profitable action.

Customer Retention Analysis 95%
Product Performance Insights 92%
Customer Segmentation & Behavior Modeling 88%
Marketing Efficiency Analysis 90%
Predictive Analytics & Forecasting 85%
Growth Opportunity Identification 87%

Resume

I help eCommerce and product-led brands unlock growth by transforming raw data into strategic, actionable insights using tools like SQL, Python and BI platforms to solve real business problems.

Summary

Hasan Raja Khan

Data Analyst skilled in SQL, Python, Power BI, Tableau and Looker Studio. Known for solving complex business problems across marketing, product and operations through data storytelling and actionable insights.

Education

B.E. in Mechanical Engineering

2016 – 2020

Visvesvaraya Technological University, Bangalore

Graduated with a CGPA of 8.09. Built strong foundations in analytical thinking and problem solving, which later powered my transition into data analytics.

Professional Experience

Product Enablement Associate

May 2024 – Dec 2024

Findem

  • Worked with large datasets from LinkedIn & GitHub to enhance search relevance and data accuracy.
  • Improved candidate search algorithms through domain mapping and keyword analysis.
  • Conducted validation and QA to deliver clean, high-quality recruitment intelligence.
  • Enabled data-driven refinements in platform functionality and product experience.

HVAC Project Engineer

Apr 2022 – May 2024

Banush

  • Led data-backed performance analysis of HVAC systems, improving efficiency by 20%.
  • Applied process optimization techniques to reduce delays and improve operations.
  • Managed cost-effective project execution while developing a strong foundation in analytics and reporting.


Portfolio

Here are some of the data projects, i have made to help eCommerce and product teams reduce churn, improve retention, boost LTV and make smarter growth decisions.

Ecommerce Churn App

E-Commerce Churn & Segmentation

Churn prediction, RFM segmentation & treatment strategy app using ML + Streamlit

Marketing Analytics Dashboard

Marketing Analytics for DTC Brands

BigQuery + Looker Studio dashboard to track CAC, ROAS & channel performance

Product Analytics

Product Analytics for Retention

Analyzed user sessions, feature usage & retention to drive app engagement for DTC brands

Supply Chain Dashboard

FMCG Delivery Performance

Power BI dashboard with OTIF KPIs to reduce contract churn in FMCG supply chain

F&B Customer Insights

F&B Customer Insights

Excel dashboard to uncover youth preferences & brand gaps in F&B

Zomato Bangalore Analysis

Bangalore Food Delivery Trends

Power BI dashboard to improve food delivery & customer experience

Zomato Kolkata Dashboard

Kolkata Food Insights

City-specific customer segmentation & restaurant performance dashboard in Power BI

Billionaire Insights

Billionaires Analysis for Growth Strategy

Python EDA uncovering billionaire patterns to guide customer strategy

--> -->

Contact

If you are struggling with churn, retention or messy data then you are not alone. Let's fix it together.